Hi, I’m Abi
I make things easy to use.
Currently working with Motorola, on their user research and dogfooding for upcoming phones.
You can hit me up if you’re working on something interesting and want to collaborate around user research/ anthropology.
In my free time, I also run, sing and improv :)
Some of my research work
Evaluative case study on meme-making leading to 25% retention rate rise
Usability testing, ideation workshop
2021
Case study on optimising B2B workflows to reduce implementation costs
Surveys, Usability testing, User Interviews
2023
Strategic case study to find ‘Product-Market fit’
Concept testing, In-depth Interviews, Ideation workshops
2023