Hi, I’m Abi
I make things easy to use— With about 3 years in the user experience field, my focus is on helping improve UX for financial products, environment and AI products. I’ve worked at Oracle, Cisco (when at Zensar) and tech startups as UX Designer / Researcher.
Having studied business, design, and anthropology, I’m well-placed to make products work better. Beyond work, I also do some improv! My superpower is bringing improv's creative energy into impactful, strategy workshops.
Some of my research work
A strategic case study to find ‘Product-Market fit’
Concept testing, In-depth Interviews, Ideation workshops
An evaluative case study on meme-making apps leading to 25% retention rate rise
Usability testing, ideation workshop
A B2B study to understand user sentiment leading to internal project prioritisation
Usability testing, User Interviews, surveys
Impact
When at Oracle as a UX Researcher, I conducted a workshop on ‘cognitive accessibility’ to the EMEA (Europe, Middle East and Asia) team of PMs and UXers, after which I asked to work with Sr. Directors and Sr. Researchers to assess accessibility for the new ERP release.
In my MSc. Anthropology and professional practice, I did my dissertation at Ipsos, London on "How to translate a research insights to meet business needs?” and was awarded a distinction for the same.
When at a meme-making startup, I held action workshops at the end of usability testing, which led to infusing gamification led experiences and flows from ‘Octalysis’. We saw a 25% increase in retention rate.