Hi, I’m Abi

I’ve worked 3 years of full-time and 2 years of part-time in the UX field, across various sectors— Business-facing tech (Oracle, Cisco) to Consumer-facing tech (cooking robot co., meme-making, fitness, Networking apps), to Impact (Next Tech Girls - London).

I recently completed my MSc. Anthropology and professional practice, where I specialized in applying anthropology to business contexts. My dissertation focused on "How to translate consumer research insights into actionable strategies to meet business needs?”

Beyond work, I do some improv! My superpower is infusing improv’s creative energy into impact driving workshops. I also channel adaptability into user interviews and research.

Some of my research work..

Work done at a startup to understand how people think of ‘help’ from network.

Concept testing, In-depth Interviews, Ideation workshops (Generative Research)

Meme making app’s usability explored in this case study.

Usability Testing, Ideation workshops
(Evaluative Research)

Impact so far:

  • When at Oracle doing user research, I conducted a workshop on ‘cognitive accessibility’ to the Europe and Asia UXR team, after which I was picked to work with Sr. Directors and Team leads for building accessibility into the new ERP release. 


  • When at Nymble, a cooking robot startup, I worked on error flows and tested them internally, which led to resolving complaints by consumers in Silicon Valley.

  • When at a meme-making startup, I held ‘action’ workshops at the end of concept and usability testing, which led to adding gamification across the app, helping retention and increasing popularity on the app store.

  • I’ve volunteered with Next Tech Girls, London to get more opportunities for girls; where I did user research on optmising the placement seeking process and bridging to sponsors