Hi, I’m Abi
I make things easy to use.
With about 3 years in user research, I’m currently open to opportunities. I’ve worked at Nymble (a cooking robot company), Oracle NetSuite on their ERP systems, and in Zensar (for client Cisco) and tech startups as UX Designer / Researcher.
I’ve a background in business, design, and anthropology, which gives me the tools to uncover deep insights that drive both user impact and business results.
Beyond work, I also do some improv! My superpower is bringing improv's creative energy into impactful, strategy workshops.
Some of my research work
Evaluative case study on meme-making leading to 25% retention rate rise
Usability testing, ideation workshop
Research case study on cooking robot’s error flows
Usability testing
Case study on optimising B2B workflows to reduce implementation costs
Surveys, Usability testing, User Interviews
Strategic case study to find ‘Product-Market fit’
Concept testing, In-depth Interviews, Ideation workshops