Hi, I’m Abi
I make things easy to use.
With about 3 years in user experience field, I’m currently open to opportunities. I’ve worked at Nymble (a cooking robot company), Oracle NetSuite on their ERP systems, and in Zensar (for client Cisco) and tech startups as UX Designer / Researcher.
I’ve a background in business, design, and anthropology, which gives me the tools to uncover deep insights that drive both user impact and business results.
Beyond work, I also do some improv! My superpower is bringing improv's creative energy into impactful, strategy workshops.
Some of my research work
An evaluative study on meme-making leading to 25% retention rate rise
Usability testing, ideation workshop
A research case study on cooking robot’s error flows
Usability testing
A B2B study to understand user sentiment leading to internal project prioritisation
Surveys, Usability testing, User Interviews
A strategic case study to find ‘Product-Market fit’
Concept testing, In-depth Interviews, Ideation workshops
Impact
When at Oracle as a UX Researcher, I conducted a workshop on ‘cognitive accessibility’ to the EMEA (Europe, Middle East and Asia) team of PMs and UXers, after which I asked to work with Sr. Directors and Sr. Researchers to assess accessibility for the new ERP release.
When at a meme-making startup, I held a strategy-to-action workshop at the end of usability testing, which led to infusing gamification led experiences and flows from ‘Octalysis’. We saw a 25% increase in retention rate.
In my MSc. Anthropology and professional practice, I did my dissertation at Ipsos, London on "How to translate research insights to meet business needs?” and was awarded a distinction for the same.